Charlotte Emma Collins
Creative Lead & Senior Digital Designer
I design brands, campaigns and digital experiences that drive growth — from concept to conversion.
Design that connects creativity with
real results…
I work at the intersection of brand, marketing and performance — creating work that’s grounded in strategy, shaped by data, and designed to convert.
From concept to launch, I’ve led creative across fast-paced e-commerce environments, managed campaigns across multiple platforms, and delivered work that supports growth, conversion and long-term brand value.
Experience spanning in-house, agency, and freelance work.
10+ years’ experience · Creative direction · Digital & marketing design · Paid media · Web & brand
10+ years’ experience · Creative direction · Digital & marketing design · Paid media · Web & brand
What I do
(and do well)
Creative Direction & Campaigns
Campaign concepts & creative direction
Art direction across channels
Cross-channel consistency
Creative leadership
Marketing & Performance Creative
Performance-led design
Creative testing & optimisation
Paid media & e-commerce assets
Data-informed decision-making
Brand & Visual Identity
Branding & logo design
Scalable visual systems
Product launches
Brand evolution
Web, UX & Conversion
Website & landing page design
UX-led journeys
Conversion-focused layouts
Content & motion assets
How I Work
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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I develop clear creative concepts and visual direction that translate strategy into compelling, on-brand ideas across channels.
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Design is refined through iteration, performance insights, and testing — balancing strong aesthetics with measurable effectiveness.
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Post-launch, I review performance, gather insights, and evolve the work to improve results and long-term impact.